Bruce was appointed Chief Brand Officer in October 2016. He has over thirty-five years experience in marketing and brand development, with CertaPro® being the fifth organization in consumer/business services in which he has served as chief marketing officer. His previous franchise experience was as Chief Marketing Officer for AAMCO Transmissions, Inc. & Total Car Care and prior to that, Vice President of Marketing for Nutri/System Weight Loss Centers. Earlier in his career, he served in brand management positions for several Fortune 500 organizations. Bruce has an MBA from the University of South Carolina and a Bachelor’s degree in Business Administration from the University of Wisconsin at Green Bay.